This special issue of the
Published in the newsletter of a large, multinational engineering company, this article explores the challenges of doing business abroad. The quote under the headline is from Lewis Carroll: "Now, here, you see, it takes all the running you can do, to keep in the same place. If you want to get somewhere else, you must run at least twice as fast as that." The lead is: "Disembarking from a plane in a foreign country can be just as disconcerting as Alice's trip through the looking-glass. In a world that is far from homogeneous, laws, values, and customs differ from country to country, sometimes radically. Words like fast and slow, far and near, just and unjust can take on different meanings. Seemingly innocuous gestures may become insults."
This invitation to the open house of a geotechnical engineering firm located on the Mystic River begins: "Take a Mystic view." First spread: "Haley & Aldrich cordially invites you to celebrate with us the opening of our new corporate headquarters along the banks of the Mystic River in historic Charlestown." Center spread: "Join us to explore the mysteries of the underground and the forces of environmental change, sample a little culinary magic, and witness twilight on the river." Right page specifies time and place. Back spread is a map with directions.